Be seen.
When AI looks at your specialty, make sure it’s looking at you.
Medical Marketing
Hospitals, Doctors, AHPs
AI & SEO optimised
Journalism Led
Photo: Walkley Award-winning photographer Grant Turner.

Medical Marketing Australia

DigiMed Australia helps healthcare organisations build authority, trust & visibility in the age of AI.

Drawing on expertise in health journalism, hospital marketing and artificial intelligence, every project is developed with patient understanding, evidence-informed communication and AHPRA advertising requirements at its core – because in healthcare, trust is built long before the consultation.

So whether it’s an arthroscope, a stethoscope or an ophthalmoscope – we’ll help you stand out in the medical landscape.
How AI visibility makes an impact
230M+%

people ask ChatGPT health questions weekly

Source: TechCrunch

89%

of healthcare queries trigger a Google AI overview

Source: Brightedge Analysis

$946B

Global AI in health care Market by 2030

Source: Grand View Research 2026

WHAT WE DO
End-to-end marketing built for medicine
COMMON ISSUES WE ENCOUNTER
These are the compliance and visibility problems we solve every day
Content & Performance
PROBLEM
Outdated content, declining search performance.
RISK
Not updated to current SEO or regulatory guidelines.
FIX
Monthly SEO and AI analytics. Real conversions, zero vanity metrics
Accessibility
PROBLEM
SEO heading structure out of order, not compliant.
RISK
Reduces accessibility for vision-impaired and neurodiverse communities.
FIX
A website for every patient, whatever their background or health literacy.
Regulatory Risk
PROBLEM
Patient testimonials, referencing cures and outcomes.
RISK
Can result in AHPRA complaints, fines or deregistration proceedings.
FIX
Content that is compliance checked, educational and grows reputation.
* DigiMed Australia develops content aligned with AHPRA guidelines. Final responsibility rests with the practitioner
WHY DIGIMED?
We learned healthcare from the inside

In healthcare, credibility isn’t a marketing slogan. It’s everything.

Most marketing agencies learn healthcare from a brief.
We learned it from the inside – from hospital boardrooms, clinical wards and the newsrooms of Australia’s leading media organisations.
Jane Worthington
Founder & Director
DigiMed founder Jane Worthington started her career as a staff reporter for The Australian and Daily Telegraph, and also worked as Sydney Metro Marketing Manager for Ramsay Health Care, Australia’s largest private hospital provider. She currently teaches media studies at UNSW, Australia’s number one university in 2026, and is also an Adjunct Lecturer in Health Communications at Notre Dame University.

Jane’s pedagogical philosophy is rooted in constructive learning theory and clinical reasoning research — but she never loses sight of the ‘story’ at the centre of every health encounter.

Xavier Murtagh
MSc, CDMM, MICDA — AI & Digital Strategy
AI is rewriting how patients find care. For clinicians, this means faster, more informed decisions at the point of care and for patients it makes vast, fragmented medical knowledge instantly actionable.

Traditional keyword search struggles with the complexity Traditional keyword search struggles with the complexity of clinical language, but AI search understands context, intent and relationships between symptoms, treatments and outcomes. With a Master of Science in Digital Marketing, Xavier employs smart, specialty-specific and nuanced AI and digital strategies that make practices findable, trusted and indispensable in the era of intelligent search.

ONLINE
Growth Specialists
Whether you’re an online GP clinic, hospital or AHP clinic scaling,
we turn visibility into patients.
TRUSTED BY HEALTHCARE LEADERS
Clients we’re proud to work with
PRICING
Tailored, Transparent Pricing
Monthly pricing with annual plans. All prices include GST.
MOST POPULAR
New Doctors
$990
per month
  • 8-page web build
  • Quarterly SEO and AI
  • Editable referral form
  • Business cards & letterhead
  • GP newsletter
*Extra pages $600pp
(incl 800w, design, upload)
SEO
$1100
per month
  • 6 hours monthly
  • Weekly updates
  • Specialty-specific strategy
  • Monthly analytics report
  • Service level agreement (SLA)
SEO & AI
$1,350
per month
  • 8 hours monthly
  • Weekly updates
  • Competition report
  • Speed optimisation
  • Monthly analytics
  • Service level agreement (SLA)
Premium
$3,500+
per month
  • AI & SEO optimisation
  • Google Ads management*
  • 2 annual press releases
  • Ideal for expanding clinics
  • Service level agreement (SLA)
*Ads management fee only, not Google spend.
Common questions

How long does it take to build our website?

Small builds (5-10 pages) are typically completed within six weeks of full payment.
This is conditional on all images and copy being approved.
We will generally deliver this collateral to you within four weeks..

Medium sites (11-20 pages) generally take up to two months.

Websites that are 40 pages or where a shopping cart is required, more will take four to six months from first milestone payment.

All our websites include initial AI and SEO setup.
After that our annual packages provide monthly or quarterly AI and SEO optimisation.
We map how your audience searches, including how they use AI assistants and answer engines, not just traditional search.

How long until we see results from SEO?

Traditional organic rankings and AI optimisation rankings typically shift within three to six months of regular optimisation work, particularly monthly optimisation. Importantly, AI overviews work by citing authoritative source pages, so a well-optimised site earns that citation, and it rides on Google’s E-E-A-T (Expertise, Experience, Authority and Trust) content foundation.

What content management system do you use?

We use WordPress which powers nearly half of all websites on the internet.
It’s the platform of choice for many marketing and design agencies and also by far the most popular healthcare CMS among small-to-mid-sized doctor and specialist websites.
Doctors and AHPS typically don't need custom-built software; they need a professional site that can go live quickly and affordably.
WordPress lets an agency work up a polished, templated site without engineering a platform from scratch.
Once the site launches, the practice's own staff (a practice manager, for example) can update opening hours, add a new doctor bio, or swap a photo without calling the agency every time.
That's much harder with a custom-coded site.
CLIENT STORIES
What our clients say

I had a wonderful experience developing my website with the DigiMed team who were very efficient, easy to approach and affordable. I would highly recommend DigiMed to my colleagues.

Dr Prayatna Shetty

Fetal Medicine Specialist, Obstetricia

I am very happy with the communication and open mindedness of DigiMed’s team. DigiMed transformed our website, and digital presence and provided outstanding search rankings. They work extremely hard to help my business achieve its goals.

Dr Parisa Arianejad
Dermatologist, Aurora Dermatology Sydney
Just as doctors work in a multidisciplinary team DigiMed provides a unique end-to-end marketing service, with journalism, hospital experience and formidable SEO. With endless energy and dedication Jane and Xavier provide valuable offerings.
Dr Jeremy Russell
Neurosurgeon, Melbourne
YOUR ONE-STOP MARKETING SOLUTION
Tell us what your practice needs
Whether you’re launching a new practice or looking to scale an established clinic, we’ll develop a strategy tailored to your specialty, your market and your goals.
Get In Touch
0403 824 833
info@digimedaustralia.com.au